Analysis published today (30th October) – the first of its kind – found that between 60% and 70% of potentially eligible pensioners in the North and London are claiming Pension Credit, while in the East and South this drops to around the mid-50% mark. Take up rates are highest in the North East at 71% compared to just 55% in the South West.

Published by the Department for Work and Pensions, this marks the first time that analysis has been undertaken on the demographics of eligible pensioners not applying for Pension Credit, including at a local level.

The new trial– in partnership with Age UK and Independent Age – consists of a letter sent to 2,000 pensioners across England urging them to claim Pension Credit, worth on average of around £4,300 a year. These pensioners have been identified through the analysis as being the most likely to be eligible for Pension Credit but not currently claiming the benefit.

The drive to put more money in the pockets of pensioners who need it the most is part of the Government’s wider plan for national renewal, ensuring everyone across the country is seen, valued and treated with respect.